December 21, 2023
Save the date: HbbTV Plugfests and Testing Events 2024
The HbbTV Association wishes to announce the following calendar for HbbTV Interoperability Plugfests and Testing Events planned in 2024, so that interested parties can “save the date” and begin planning their travel arrangements and budgets:
- In cooperation with Digital TV Group (DTG) & Deutsche TV-Plattform (DTVP), the first event will take place from Monday, 26 February, to Friday, 1 March 2024, at the DTG office in London, UK.
- In cooperation with Kineton, the second event will take place from Monday, 24 June, to Friday, 28 June 2024, at the Kineton premises in Milan, Italy.
- In cooperation with Deutsche TV-Plattform (DTVP) and Digital TV Group (DTG), the third event will take place from Monday, 7 October, to Friday, 11 October 2024, at the Fraunhofer FOKUS headquarter in Berlin, Germany.
Each of the 3 events will follow the same format, 3 days of Plugfest on Monday to Wednesday overlapping on the Wednesday with 3 days of a pre-release HbbTV Testing Event and HbbTV Testing Group meeting from Wednesday to Friday.
The Interoperability Plugfests and Testing Events are important opportunities to gather for application developers, broadcasters and operators, device and component manufacturers and ensure applications, services and devices entering or in the market work well together.
Further information on the individual events, including how to register, will follow.
Streaming
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