News & Insight Article
August 5, 2026
Built-in vs In-App DASH Players: Which approach is right for HbbTV?
Should your HbbTV application use the television's native DASH player or an in-app JavaScript player such as dash.js? Based on a lively unconference session at the 2025 HbbTV Symposium, this article explores the trade-offs, deployment strategies and practical considerations that influence this important architectural decision.
READ MOREAugust 3, 2026
HbbTV and DVB-I: Complementary standards driving the next generation of television
Based on an HbbTV webinar featuring broadcasters, manufacturers and technology experts, this article explores how HbbTV and DVB-I are being deployed together in Germany, Italy, New Zealand and Australia. Discover the latest market developments, practical deployment experiences and why the two complementary standards are shaping the future of television.
July 9, 2026
From unconference to implementation: How HbbTV Symposium 2025 ideas are becoming reality
How have the ideas from the 2025 HbbTV Symposium unconference evolved? This article, based on a follow-up HbbTV Association webinar, explores the progress made across AI, All-IP, accessibility, sustainability, testing, interactive advertising and TV shopping, highlighting how collaborative discussions are becoming real-world deployments, standards work and industry innovation.
July 7, 2026
Kineton International Plugfest & HbbTV Testing Event 2026 Report
The International Plugfest & HbbTV Testing Event 2026 brought the global HbbTV community together in Naples for a week of interoperability testing, technical collaboration and knowledge sharing. Hosted by Kineton in partnership with the HbbTV Association, the event focused on validating the latest HbbTV, DVB-I, UHD, NGA and HDMI implementations while helping to prepare the upcoming HbbTV Test Suite v2026-2.
March 30, 2026
Audience measurement and analytics with HbbTV Webinar: from panels to precision
Based on insights from a recent HbbTV webinar, this article explores how hybrid measurement combines panel data with large-scale device insights. Real-world deployments in Spain, Austria and the UK show improved accuracy, reduced zero ratings and new monetisation models, helping broadcasters compete in an increasingly data-driven and outcome-focused media landscape.
March 13, 2026
Unifying the fragmented CTV opportunity with HbbTV
Vincent Grivet, Chair of the HbbTV Association, outlined how open standards can help unify the fragmented connected TV ecosystem at the Connected TV World Summit 2026. With more than 100 million HbbTV-enabled homes in Europe, the technology enables scalable addressable advertising while giving broadcasters greater control over services, data and monetisation.
March 5, 2026
DTG Plugfest 2026: Turning standards into working television
Engineers from 32 companies gathered in London for the 2026 DTG Plugfest to test interoperability across connected TV technologies including HbbTV, DVB-I, DASH and HDMI. Over several days of collaborative testing, participants worked together to ensure that industry standards translate into reliable, real-world television services before reaching viewers’ homes.
February 13, 2026
What advertisers want from streaming TV and how HbbTV delivers
Advertisers prioritise quality, reach, interactivity and measurable outcomes in streaming TV. HbbTV addressable advertising delivers all four, combining premium broadcast environments with personalised ads at scale. Reaching over 100 million European households, it offers unified cross-brand deployment, advanced targeting and programmatic-ready inventory across linear, VOD and FAST services.
December 16, 2025
HbbTV at the heart of Europe’s TV convergence: Key insights from Vincent Grivet at NXT Media Days
HbbTV Chair Vincent Grivet highlighted how hybrid TV is becoming central to Europe’s connected TV landscape at NXT Media Days. He explained how HbbTV unifies fragmented CTV environments, enables seamless addressable advertising in linear TV and delivers measurable gains in reach, engagement and viewer experience. With more than 100 million compatible homes in Europe, HbbTV is now a proven and essential foundation for modern broadcaster services.
December 11, 2025
HbbTV emerges as a powerful tool for audience measurement in a fragmented TV world
HbbTV is gaining momentum as a powerful, open solution for audience measurement in a fragmented CTV market. At the asi 2025 conference, Vincent Grivet highlighted its ability to deliver transparent, large scale viewing data across devices. As adoption accelerates, HbbTV is becoming a key foundation for modern measurement strategies.
November 24, 2025
HbbTV Symposium in Istanbul highlights global expansion and developer momentum
The 13th HbbTV Symposium and Awards in Istanbul showcased the rapid global expansion of HbbTV, with strong momentum across Europe and the growing MENA market. Developers, broadcasters and technology providers gathered to explore interoperability, addressable advertising, analytics, FAST channels and DVB-I. The event highlighted HbbTV’s role in reducing CTV fragmentation and enabling scalable, reliable hybrid services.
November 3, 2025
Inside HbbTV DRM: Standards, market insights and real-world deployments
The HbbTV webinar on Digital Rights Management explored how standardised DRM ensures secure, interoperable delivery of premium content across connected TVs. Experts from TP Vision, Nagravision, Mediaset and Sofia Digital discussed guidelines, deployment practices and real-world testing, highlighting DRM’s important role in protecting content and enabling new monetisation models.