https://developer.hbbtv.org/news Press releases, news and articles from the HbbTV Association. en Mon, 05 Oct 2026 00:00:00 GMT https://developer.hbbtv.org/news/webinar-announcement-taking-audience-measurement-to-the-next-level-with-hbbtv https://developer.hbbtv.org/news/webinar-announcement-taking-audience-measurement-to-the-next-level-with-hbbtv Mon, 05 Oct 2026 00:00:00 GMT news Join the HbbTV Association on 14 October 2026 for a webinar exploring the latest developments in audience measurement. Building on the March 2026 session, the webinar will examine new opportunities, including the integration of HbbTV return-channel data into Germany’s national TV measurement system and connected TV measurement approaches. https://developer.hbbtv.org/news/meet-the-member-ejoyful https://developer.hbbtv.org/news/meet-the-member-ejoyful Fri, 25 Sep 2026 11:52:25 GMT article Meet HbbTV member eJoyful, an independent technology company specialising in broadcast technology and news intelligence. Discover how it uses HbbTV and satellite delivery to provide reliable information where internet connectivity is limited, its experience developing carousel-based services, and its plans to make HbbTV more accessible to smaller broadcasters worldwide. https://developer.hbbtv.org/news/hbbtv-2-0-5-specification-published-by-etsi https://developer.hbbtv.org/news/hbbtv-2-0-5-specification-published-by-etsi Fri, 25 Sep 2026 11:16:20 GMT news ETSI has formally published the HbbTV 2.0.5 specification as ETSI TS 102 796 V1.8.1. The latest version of the HbbTV core specification introduces enhancements including integrated DRM, WebAssembly support, additional web security measures, support for VVC and AV1 video codecs, and improved integration with DVB-I services. https://developer.hbbtv.org/news/hbbtv-interoperability-and-test-events-2027-invitation-to-submit-proposals https://developer.hbbtv.org/news/hbbtv-interoperability-and-test-events-2027-invitation-to-submit-proposals Thu, 24 Sep 2026 06:00:00 GMT news The HbbTV Association is inviting proposals from organisations interested in hosting an HbbTV Interoperability and Test Event in 2027. These events bring applications and devices together for interoperability testing and support the validation of tests ahead of HbbTV Test Suite releases. Proposals are invited by 19 October 2026. https://developer.hbbtv.org/news/hbbtv-puts-measurement-advertising-and-identity-in-focus-at-ibc-2026 https://developer.hbbtv.org/news/hbbtv-puts-measurement-advertising-and-identity-in-focus-at-ibc-2026 Mon, 21 Sep 2026 05:00:00 GMT article HbbTV highlighted its new Application Interest Groups at the DVB Project Meetup at IBC 2026, focusing on audience measurement, advanced advertising, and consent and identity. The groups aim to bring the industry together around key applications, encourage collaboration and support the development of new HbbTV-based services and business models. https://developer.hbbtv.org/news/updated-dash-conformance-software-brings-new-validation-features https://developer.hbbtv.org/news/updated-dash-conformance-software-brings-new-validation-features Fri, 11 Sep 2026 11:51:25 GMT news Version 3.1.0 of the open-source DASH Conformance Software has been released, bringing useful improvements for HbbTV developers testing MPEG-DASH services. Updates include reimplemented XSD-based manifest validation, direct MPD input, updated CMAF support, improved SegmentTimeline handling, and Docker and error-handling fixes to help identify potential interoperability issues earlier. https://developer.hbbtv.org/news/the-evolution-of-hbbtv-through-the-awards-part-3-building-a-commercial-and-technology-ecosystem https://developer.hbbtv.org/news/the-evolution-of-hbbtv-through-the-awards-part-3-building-a-commercial-and-technology-ecosystem Mon, 31 Aug 2026 05:00:00 GMT article Advertising has been a constant theme throughout the HbbTV Awards. In the final part of our three-part series, we explore how HbbTV is enabling interactive and addressable television advertising, new campaign formats and audience measurement, alongside the tools and technologies needed to support increasingly sophisticated HbbTV services at scale. https://developer.hbbtv.org/news/hbbtv-unveils-jury-for-hbbtv-awards-2026 https://developer.hbbtv.org/news/hbbtv-unveils-jury-for-hbbtv-awards-2026 Thu, 27 Aug 2026 05:43:00 GMT press-release The jury has been appointed for the HbbTV Awards 2026, bringing together leading experts from across the connected TV industry. Entries are open across five categories, including a new award for audience measurement and analytics. Submissions close on 18 September 2026, with winners announced at the HbbTV Symposium and Awards in Barcelona. https://developer.hbbtv.org/news/hbbtv-awards-part-2-helping-viewers-find-and-watch-more-content https://developer.hbbtv.org/news/hbbtv-awards-part-2-helping-viewers-find-and-watch-more-content Mon, 24 Aug 2026 05:15:00 GMT article From early programme guides and streaming portals to operator applications and AI-assisted discovery, HbbTV has transformed how viewers find and access content. In the second of our three-part series, we explore award-winning services that demonstrate HbbTV’s evolving role in bringing broadcast and streaming television together into richer, more integrated viewing experiences. https://developer.hbbtv.org/news/hbbtv-awards-part-1-enhancing-the-television-experience https://developer.hbbtv.org/news/hbbtv-awards-part-1-enhancing-the-television-experience Mon, 17 Aug 2026 05:00:00 GMT article The HbbTV Awards provide a fascinating record of how hybrid television has evolved. In the first of our three-part series, we explore how award-winning services have enhanced the television experience, from interactive broadcast applications and multiscreen experiences to innovative accessibility services that make television more engaging and inclusive for viewers. https://developer.hbbtv.org/news/built-in-vs-in-app-dash-players https://developer.hbbtv.org/news/built-in-vs-in-app-dash-players Wed, 05 Aug 2026 05:00:00 GMT article Should your HbbTV application use the television’s native DASH player or an in-app JavaScript player such as dash.js? Based on a lively unconference session at the 2025 HbbTV Symposium, this article explores the trade-offs, deployment strategies and practical considerations that influence this important architectural decision. https://developer.hbbtv.org/news/hbbtv-and-dvb-i-complementary-standards https://developer.hbbtv.org/news/hbbtv-and-dvb-i-complementary-standards Mon, 03 Aug 2026 05:00:00 GMT article Based on an HbbTV webinar featuring broadcasters, manufacturers and technology experts, this article explores how HbbTV and DVB-I are being deployed together in Germany, Italy, New Zealand and Australia. Discover the latest market developments, practical deployment experiences and why the two complementary standards are shaping the future of television. https://developer.hbbtv.org/news/hbbtv-launches-audience-measurement-group-to-accelerate-innovation-across-the-tv-ecosystem https://developer.hbbtv.org/news/hbbtv-launches-audience-measurement-group-to-accelerate-innovation-across-the-tv-ecosystem Fri, 10 Jul 2026 10:14:50 GMT news The HbbTV Association has launched its new Audience Measurement Group (AMG), the first of three Application Interest Groups created under the Association’s new membership framework. Bringing together broadcasters, measurement companies and technology providers, the AMG will help advance HbbTV-based audience measurement through collaboration, best practice, implementation guidance and future standards development. https://developer.hbbtv.org/news/from-unconference-to-implementation-symposium-2025 https://developer.hbbtv.org/news/from-unconference-to-implementation-symposium-2025 Thu, 09 Jul 2026 05:00:00 GMT article How have the ideas from the 2025 HbbTV Symposium unconference evolved? This article, based on a follow-up HbbTV Association webinar, explores the progress made across AI, All-IP, accessibility, sustainability, testing, interactive advertising and TV shopping, highlighting how collaborative discussions are becoming real-world deployments, standards work and industry innovation. https://developer.hbbtv.org/news/kineton-international-plugfest-hbbtv-testing-event-2026-report https://developer.hbbtv.org/news/kineton-international-plugfest-hbbtv-testing-event-2026-report Tue, 07 Jul 2026 13:17:54 GMT article The International Plugfest & HbbTV Testing Event 2026 brought the global HbbTV community together in Naples for a week of interoperability testing, technical collaboration and knowledge sharing. Hosted by Kineton in partnership with the HbbTV Association, the event focused on validating the latest HbbTV, DVB-I, UHD, NGA and HDMI implementations while helping to prepare the upcoming HbbTV Test Suite v2026-2. https://developer.hbbtv.org/news/dtvp-dtg-plugfest-2025-hbbtv-testing-eventregister-now https://developer.hbbtv.org/news/dtvp-dtg-plugfest-2025-hbbtv-testing-eventregister-now Thu, 02 Jul 2026 14:50:24 GMT news The DTVP Plugfest & HbbTV Testing Event returns to Berlin from 12–16 October 2026, bringing together broadcasters, device manufacturers and technology providers to test interoperability across HbbTV, DVB-I, streaming, immersive audio and UHD-HDR. Registration is now open, with a deadline of 11 September 2026. https://developer.hbbtv.org/news/hbbtv-opens-call-for-speakers-for-hbbtv-symposium-2026 https://developer.hbbtv.org/news/hbbtv-opens-call-for-speakers-for-hbbtv-symposium-2026 Wed, 10 Jun 2026 04:57:00 GMT news The HbbTV Association is pleased to announce the Call for Speakers for the 14th HbbTV Symposium and Awards 2026. The annual summit of the connected TV industry will take place on 18-19 November in Barcelona, Spain, co-hosted with 3Cat, Catalonia’s public media corporation. https://developer.hbbtv.org/news/hbbtv-test-conformance-applications-study-mission-group-short-survey https://developer.hbbtv.org/news/hbbtv-test-conformance-applications-study-mission-group-short-survey Thu, 21 May 2026 16:31:51 GMT news The HbbTV Test & Conformance Applications (TaCA) Study Mission Group has launched a short survey to gather industry feedback on the future direction of test and conformance applications within HbbTV. https://developer.hbbtv.org/news/hbbtv-opens-call-for-sponsors-for-hbbtv-symposium-and-awards-2026 https://developer.hbbtv.org/news/hbbtv-opens-call-for-sponsors-for-hbbtv-symposium-and-awards-2026 Mon, 18 May 2026 09:00:00 GMT press-release The 14th HbbTV Symposium and Awards will take place on 18–19 November 2026 in Barcelona, co-hosted by the HbbTV Association and 3Cat. Industry players are invited to become sponsors of the event, which will explore key developments in connected TV, audience measurement, addressable advertising and HbbTV’s expansion into new markets. https://developer.hbbtv.org/news/14th-hbbtv-symposium-and-awards-barcelona-spain https://developer.hbbtv.org/news/14th-hbbtv-symposium-and-awards-barcelona-spain Mon, 20 Apr 2026 11:47:58 GMT news The HbbTV Association is pleased to announce that the 14th HbbTV Symposium and Awards will be held on 18-19 November 2026 in Barcelona, Spain. This year’s edition of the connected TV industry’s leading annual summit will take place at the Catalonia Barcelona Plaza, a landmark four-star hotel and conference venue situated directly on Plaça d’Espanya. The event will be co-hosted with 3Cat, Catalonia’s public broadcaster. https://developer.hbbtv.org/news/hbbtvs-role-in-a-rapidly-evolving-tv-ecosystem https://developer.hbbtv.org/news/hbbtvs-role-in-a-rapidly-evolving-tv-ecosystem Mon, 13 Apr 2026 13:00:00 GMT article In his keynote at the HbbTV Symposium 2025, Chair Vincent Grivet explores how the TV market is evolving as broadcasters and streamers converge. This article highlights how HbbTV provides a unifying, broadcaster-friendly framework, enabling innovation, interoperability and scalable service delivery in an increasingly fragmented and challenging connected TV ecosystem. https://developer.hbbtv.org/news/turkeys-hidden-hbbtv-success-story https://developer.hbbtv.org/news/turkeys-hidden-hbbtv-success-story Mon, 13 Apr 2026 12:00:00 GMT article Turkey has emerged as a leading example of how HbbTV can drive real innovation in connected television. This article explores how a mindset of experimentation, combined with interactive advertising and data-driven experiences, is transforming viewer engagement and offering a blueprint for the future of TV across other markets. https://developer.hbbtv.org/news/jon-piesing-2025 https://developer.hbbtv.org/news/jon-piesing-2025 Mon, 13 Apr 2026 11:00:00 GMT article In his update at the HbbTV Symposium 2025, Jon Piesing outlines how the HbbTV specifications are evolving to reflect real-world deployment. From DRM integration to WebAssembly and ongoing refinements, this article explores how the standard is being strengthened to support interoperability, simplify implementation and enable future innovation in connected TV. https://developer.hbbtv.org/news/ophelie-boucaud-2025 https://developer.hbbtv.org/news/ophelie-boucaud-2025 Mon, 13 Apr 2026 10:00:00 GMT article At the HbbTV Symposium 2025, Dataxis analyst Ophélie Boucaud explored the global TV and video landscape. With connected TV devices surpassing one billion, shifting revenues and growing fragmentation, this article highlights the key trends shaping viewing, monetisation and competition in an increasingly complex and rapidly evolving market. https://developer.hbbtv.org/news/navigating-the-fragmented-world https://developer.hbbtv.org/news/navigating-the-fragmented-world Mon, 13 Apr 2026 09:00:00 GMT article At the HbbTV Symposium 2025, Damien de Foucault explored the complex and fragmented smart TV operating system landscape. With competing platforms, evolving business models and growing control by manufacturers, this article examines the challenges for broadcasters and the importance of navigating an increasingly dynamic and fast-changing connected TV ecosystem. https://developer.hbbtv.org/news/expanding-into-new-markets-with-hbbtv https://developer.hbbtv.org/news/expanding-into-new-markets-with-hbbtv Mon, 13 Apr 2026 08:00:00 GMT article This article, based on a roundtable at the HbbTV Symposium 2025, explores how broadcasters and platforms can expand into new markets using HbbTV. Covering hybrid distribution, monetisation, regulation and partnerships. It highlights the practical realities of scaling services in a complex and fragmented TV ecosystem. https://developer.hbbtv.org/news/why-hbbtv-is-needed-for-broadband-only-television https://developer.hbbtv.org/news/why-hbbtv-is-needed-for-broadband-only-television Mon, 13 Apr 2026 07:00:00 GMT article HbbTV was originally created to bring interoperability and TV-specific functionality to HTML applications, but are those needs still relevant in an all-IP world? This article explores why broadband-only television still requires HbbTV to ensure consistent experiences, stable standards and seamless integration across a diverse and long-lived device ecosystem. https://developer.hbbtv.org/news/reimagining-satellite-tv-with-dvb-i-and-hbbtv https://developer.hbbtv.org/news/reimagining-satellite-tv-with-dvb-i-and-hbbtv Mon, 13 Apr 2026 06:00:00 GMT article At the HbbTV Symposium 2025, Ralph Edeine explored how satellite TV can evolve through hybrid delivery using DVB-I and HbbTV. This article highlights how combining broadcast reach with broadband capabilities enables improved user experience, service discovery and new monetisation opportunities in an increasingly IP-driven television landscape. https://developer.hbbtv.org/news/bringing-linear-tv-into-an-ip-future-with-the-hbbtv-opapp https://developer.hbbtv.org/news/bringing-linear-tv-into-an-ip-future-with-the-hbbtv-opapp Mon, 13 Apr 2026 05:00:00 GMT article At the HbbTV Symposium 2025, Jeff Hunter of YouView TV explores how the HbbTV OpApp enables linear channels to be delivered over IP. This article highlights how operators can maintain familiar channel experiences while supporting the transition to an all-IP television environment. https://developer.hbbtv.org/news/the-role-of-hbbtv-in-an-ip-only-future https://developer.hbbtv.org/news/the-role-of-hbbtv-in-an-ip-only-future Mon, 13 Apr 2026 04:00:00 GMT article This article, based on a roundtable at the HbbTV Symposium 2025, explores the role of HbbTV in an IP-only future. Industry experts from Everyone TV, the EBU, RTL Deutschland and Mediaset discuss interoperability, DVB-I, testing, device evolution and how broadcasters can navigate the transition towards IP-delivered television.