HbbTV deployments overview updated with latest market figures
We are happy to announce that we have updated the HbbTV deployments section of the HbbTV website with the latest figures from key markets around the globe. This is a key resource in helping developers understand their target markets.
This major update follows an agreement with Dataxis, an independent research company, which allows HbbTV to improve the quality and freshness of the market data. With offices and analysts in Europe, Latin America and Africa, Dataxis covers more than 180 countries worldwide.
The updated HbbTV deployments section provides basic KPIs for the major HbbTV markets in Europe, ANZ and MENA, measured at the end of 2023. The figures include the number of TV households, smart TV penetration, HbbTV penetration, total TV revenues (FTA and pay-TV), the major broadcasters’ market shares and active targeted/advertising advertising solutions.
Version 3.1.0 of the open-source DASH Conformance Software has been released, bringing useful improvements for HbbTV developers testing MPEG-DASH services. Updates include reimplemented XSD-based manifest validation, direct MPD input, updated CMAF support, improved SegmentTimeline handling, and Docker and error-handling fixes to help identify potential interoperability issues earlier.
The HbbTV Association has launched its new Audience Measurement Group (AMG), the first of three Application Interest Groups created under the Association's new membership framework. Bringing together broadcasters, measurement companies and technology providers, the AMG will help advance HbbTV-based audience measurement through collaboration, best practice, implementation guidance and future standards development.
The DTVP Plugfest & HbbTV Testing Event returns to Berlin from 12–16 October 2026, bringing together broadcasters, device manufacturers and technology providers to test interoperability across HbbTV, DVB-I, streaming, immersive audio and UHD-HDR. Registration is now open, with a deadline of 11 September 2026.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
READ MORE