June 30, 2025

HbbTV opens call for speakers for HbbTV Symposium 2025

The HbbTV Association has announced the Call for Speakers for the 13th HbbTV Symposium and Awards 2025.

The annual key summit of the connected TV industry will take place on 12-13 November in Istanbul, co-hosted by TVekstra, a leading Turkish provider of addressable TV advertising solutions. The venue for this year’s Symposium is Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic views over the iconic Bosphorus.

The HbbTV Symposium 2025 will bring together market players from Europe and the MENA region including broadcasters, platform operators, streaming providers, advertisers, standards organisations, and technology companies from the HbbTV community and the wider connected TV ecosystem. It offers an excellent platform for networking, exchanging experiences, showcasing, presenting and discussing the latest developments and services.

Call for Speakers now open

The HbbTV Association invites industry executives and experts to submit proposals for presentations or panel discussions that align with the conference’s strategic themes for 2025.

Focus topics of the 2025 conference agenda

• Global expansion of HbbTV reach, exploring new markets
• Monetisation strategies, including addressable TV advertising
• The evolution of HbbTV 2.0.5, including WebAssembly, new video codecs, and HTTP3
• HbbTV-based audience measurement for real-time viewership data and improvement of TV ratings
• Developments and deployments of DVB-I in combination with HbbTV, enabling next-gen TV services
• Intelligent interfaces leveraging AI, such as voice/sound recognition
• The role of HbbTV in an IP-only and all-streaming future
• Interoperability with streaming applications and cross-platform integration
• Ensuring conformance and seamless deployment of standards and specifications

Speakers are encouraged to share real-world case studies, innovative service implementations, research findings, or forward-looking insights relevant to these themes. Submissions of other, additional topics will also be considered.

The presentations shall not exceed 10 minutes at maximum. The submissions will be evaluated by the HbbTV Marketing and Education Working Group (MEWG) which is in charge of organising the Symposium. Speakers will receive complimentary admission to the event.

How to apply

Industry executives and experts who would like to speak at the HbbTV Symposium 2025 conference in Istanbul are welcome to submit an outline of their proposed contribution through this online form. Please provide the title, an abstract (max. 200 words), a speaker’s biography (max. 150 words) and a speaker’s photo by 31 August 2025.

Details on the sponsor packages for the HbbTV Symposium and Awards 2025 and the preceding preview and demo events can be found in the sponsorship brochure. Early bird offers with reduced rates are available until 10 July 2025.