October 6, 2025

HbbTV unveils jury for HbbTV Awards 2025

The HbbTV Association has announced the jury for the HbbTV Awards 2025. A distinguished panel of experts from across the broadcast and connected TV industry who will evaluate entries showcasing innovation, creativity, and excellence in HbbTV-based services.

The jury members are: 

• Ophélie Boucaud, Dataxis
• William Cooper, informitv
• Merve Eraslanoğlu, TVekstra
• Vincent Grivet, HbbTV Association
• Matthew Huntington, Huntington Digital Consultants
• Atila Madakbas, Admongrel
• Annamaria Recchia, Eutelsat
• Alex Russell, Everyone TV

“This distinguished jury of top-level industry executives and experts clearly reflects the key role of the HbbTV specifications and the innovative services they enable for leading market players in Europe and worldwide,” said Vincent Grivet, Chairman of the HbbTVAssociation. “The HbbTV Awards 2025 will once again provide an outstanding platform to showcase the creativity and excellence of HbbTV-based solutions, offering a compelling TV experience as well as strong advertising and monetisation opportunities. We are delighted about the great interest already coming from Europe, MENA and Asia, underlining the Awards’ status as the connected TV industry’s benchmark for innovation and success.”

The categories for the HbbTV Awards 2025 are: 

• Best Advertising Innovation Using HbbTV
• Best Tool or Product for HbbTV Service Development or Delivery
• Best HbbTV Technology Innovation
• Best Use of HbbTV for Content Discovery
• Best Accessibility Solution in an HbbTV Service
• Judges’ Award: “HbbTV Newcomer of the Year”

The providers of HbbTV applications and services are welcome to submit their entries through this online form; the website also details the terms and conditions of the free competition. A company may enter as many submissions as they like in up to two categories. Each submission will require a separate form to be completed. Entries will be judged on their execution, impact and innovation.

The closing date for submissions is 10 October 2025. A shortlist of finalists will be put forward to a panel of industry experts who will select the winners. The finalists will be announced by 31 October 2025.

The HbbTV Awards are held for the eighth time, showcasing and celebrating best practice and excellence in the HbbTV community. The prizes will be awarded at a prestigious ceremony on 12 November as part of the HbbTV Symposium and Awards 2025 in Istanbul, co-hosted with TVekstra, a leading Turkish service provider specialising in addressable TV advertising solutions. All finalists are invited to attend the awards celebration.