September 18, 2024

Invitation to HbbTV webinar: addressable advertising via HbbTV

The rapidly evolving world of addressable advertising is set to take center stage in an upcoming webinar on October 1, 2024. Hosted by industry experts, this virtual session will explore the latest developments, challenges, and future prospects of HbbTV technology, specifically focusing on the HbbTV-TA specification. The event will take place from 10:00-11:00 CEST.

What to Expect

The webinar will provide a comprehensive overview of the current market for addressable advertising in Europe. Attendees will gain insights into notable initiatives and developments, with a focus on how broadcasters and manufacturers (CEMs) are adapting to the changing landscape. Discussions will center around how advertisers are shifting budgets from traditional broadcast to digital platforms, and the benefits HbbTV-TA offers in making this transition smoother.

Key topics on the agenda include:

• The migration of advertising budgets from broadcast to digital platforms
• Notable HbbTV addressable advertising initiatives across Europe
• Market perspectives for targeted advertising in the region
• Challenges faced by broadcasters and CEMs when implementing dynamic ad substitution
• Benefits of the HbbTV-TA specification for broadcasters
• ATVI’s efforts to establish a harmonized technical standard across Europe
• A brief introduction to TEMI/StreamEvent TA Generator and real-world advertising synchronization
• The latest developments in the Italian market

Esteemed Speakers

The webinar will feature presentations from leading figures in the addressable advertising field:

• Ophélie Boucaud, Principal Analyst at Dataxis, will bring her expertise in TV, telecommunications, and OTT markets across EMEA. Boucaud has been with Dataxis since 2020 and frequently contributes to industry discussions on advanced advertising and telecom technologies.
• Peter Neumann, CTO of the Addressable TV Initiative (ATVI), will provide insights on dynamic ad substitution and addressable TV technology. ATVI, founded by RTL Deutschland and ProSiebenSat.1, has been instrumental in promoting open standards like HbbTV for dynamic ad insertion across Europe.
• Johannes Schmid, General Manager and co-founder of MIT-xperts, has been at the forefront of interactive TV since 2001. Schmid’s company has been a key player in HbbTV development, focusing on products for interactive TV and contributing to the advancement of HbbTV applications.
• Andrea Conte, Director, Product Development & Data, Publitalia ’80/Mediase, leads Advertising Technical Operations, Product Development and Data Science units where he developed the first Connected TV advertising offering in Italy. He is in charge of the launch and growth of products and services enabling addressable advertising and targeting solutions. At the webinar he will provide insight into the latest developments and trials in the Italian market.

The event will be moderated by Jörn Krieger, a seasoned freelance journalist with deep expertise in the media and technology space.

Join the Webinar

The webinar promises to be an informative and engaging session for professionals interested in the future of addressable advertising. Whether you’re a broadcaster, manufacturer, or advertiser, the insights shared will help shape your strategy in the rapidly shifting media landscape.

Don’t miss the opportunity to hear from these thought leaders and learn about the exciting future of HbbTV and targeted advertising.

How to Register

Register today to secure your spot and stay ahead in the dynamic world of addressable advertising!