Atresmedia Exclusive Incremental Block
Launch date: 04/04/2025
Right after your spot airs in Atresmedia’s exclusive news block, we keep the momentum going for 48 hours—reaching the informed audience who missed it with a targeted connection preroll on connected TVs. Make every impression count.
Description
ATRESMEDIA continues to lead the way with pioneering commercial initiatives.
At UPFRONT 2025, ATRESMEDIA Advertising unveiled a range of new and innovative formats and tools under its Total V1deo proposition—designed to meet the diverse needs of agencies and advertisers with maximum effectiveness.
This paradigm-shifting approach ensures that ATRESMEDIA’s entire product universe is natively Total V1deo: created and designed from the ground up to achieve communication objectives, equipped with the measurement tools needed to track and optimize performance.
The result? A unique, unbeatable offering built on quality content, leadership in reach and user trust, and powered by big data and cutting-edge technology, delivering unparalleled effectiveness—all within the safe and premium environment that ATRESMEDIA provides.
Among the NEW TOTAL V1DEO PRODUCTS is the Incremental Exclusive Block.
Incremental Exclusive Block: Immediately after your spot airs in Atresmedia’s exclusive news block, we keep the momentum going for 48 hours—targeting the informed audience who didn’t see it with a connection preroll on connected TVs. Make every impression count.
Impact
ATRESMEDIA Advertising guarantees 150,000 additional impressions to the “Informed” audience who didn’t see your spot on linear TV, delivering real incremental advertising impact.
Previous studies show completion rates and viewability above 90–93%, but with this product, the guaranteed metric is the delivery of 150,000 fully incremental impressions to a deterministically defined audience.
These aren’t generic digital impressions—they are 100% guaranteed, targeted, qualified, and non-overexposed.
By comparison, OTT platforms often charge a similar or higher CPM without any certainty of true incremental reach.
Since launching in April 2025, nearly 100 clients have already chosen the Incremental Exclusive Block.