Max Reach

MAX REACH is a tool that allows you to increase the incremental reach of linear TV campaigns. The basis of MAX REACH is to target those devices that have not seen the ad spot and thus increase the reach of the campaign. Targeting based on whether or not a given household has seen specific content - we target by behaviour. This may not just be about the spot, but also about viewing/not viewing a particular programme/video. MAX REACH brought us new clients and a new source of revenue. We continue to develop the basic idea. The best upgrade is to calibrate the campaign frequency according to a set KPI.

Description

MAX REACH is a tool that allows you to increase the incremental reach of linear TV campaigns. The basis of MAX REACH is to target those devices that have not seen the ad spot and thus increase the reach of the campaign. Targeting based on whether or not a given household has seen specific content - we target by behaviour. This may not just be about the spot, but also about viewing/not viewing a particular programme/video. MAX REACH brought us new clients and a new source of revenue. We continue to develop the basic idea. The best upgrade is to calibrate the campaign frequency according to a set KPI.

Impact

MAX REACH is a tool that allows you to increase the incremental reach of linear TV campaigns. The basis of MAX REACH is to target those devices that have not seen the ad spot and thus increase the reach of the campaign. Targeting based on whether or not a given household has seen specific content - we target by behaviour. This may not just be about the spot, but also about viewing/not viewing a particular programme/video. MAX REACH brought us new clients and a new source of revenue. We continue to develop the basic idea. The best upgrade is to calibrate the campaign frequency according to a set KPI.