MiTele

Mediaset Espana, the largest commercial broadcaster in Spain, selected DOTSCREEN to create, design and develop its HbbTV application, branded MiTele, that was successfully launched in the spring 2021. The HbbTV app offers the same User Experience and features/contents as those of its equivalent on smart TV (Samsung, LG). Broadly white listed on most TV brands and models in Spain, the HbbTV MiTele application turns out to be a quite rich and complex proposition offering live TV (both free and premium, 11 channels overall), replay, VOD and TVOD, and combining various business models such as advertising, registration, purchase and subscription.

Description

MiTele application is one of the most sophisticated HbbTV application launched by a leading broadcaster in its domestic market. It offers up to 11 free and pay live TV channels, replay (50+ shows and magazines per week), free and TVOD (including 25 series and 75 movies/documentaries) as well as live La Liga soccer matches.

The available features are those of a top-notch smart TV application including EPG, zap banner, start over, automatic launch, authentication, cross-device content watching resume, video catalogues, search and autocompletion, favorites, script/synopsis, fast/back forward whereas the overall User Interface looks modern and intuitive thanks to swim lanes, hero zones, carousels...

Impact

MiTele's launch helps grow the basis of LovesTV HbbTV platform in Spain and contributes to the raising awareness of HbbTV as a technology among content publishers, TV professionals and the general public in Spain. The HbbTV version was even released before its equivalent version on TV set-top boxes. Last, it integrated the GDPR requirements (provided by a third party, Sibbo) as the rules oblige any newly-released HbbTV app to integrate personal data privacy rules authorization on screen.