QVC+

QVC+ has revolutionized Television shopping through an HbbTV experience. Traditional linear viewers no longer need to 'wait in line' for the shows they love. Viewers of our linear channels can now shop On-Demand. They can lean in to 'shop' and easily find the brands and products they love. No longer do they have to watch each show waiting for what they want to buy - they can now discover at the touch of a 'red' button, vastly simplifying and elevating the user experience and journey.

HbbTV has enabled QVC+ to increase overall QVC customer viewing time, and supports a customer decision to purchase.

Description

QVC have introduced a new way of shopping via HbbTV.

Through HbbTV, QVC+ elevates the linear viewing experience by offering QVCs full assortment of channels, as well as all channels in High Definition.
On top of that, our customers watching through Linear TV now have the option to watch our VOD and never miss any of their favourite shows again. With a traditional and simplified left hand navigation consisting of Homepage Discovery, Search, Special offers, and TVGuide, viewers now have more choice to watch from their favourite brands and presenters than ever before.
Simplified discoverability via curated swimlanes. Find content from the past 24 hours of missed shows from our linear broadcast. Spotlighted key themes, product, deals and brands. Through HbbTV we can build a trusted television community by adding supporting video to the service that can't be added to our linear experience - videos consisting of 'How to', educational, and brand positioning to challenge functionality and experience comparable to a website on the big screen.

Viewers that know what they want to watch and buy can now 'lean in' and they now have the option to use the search functionality to go immediately to the video matching their choice.
Through HbbTV, QVC can enhance our core customer experience, but also attract a new way of watching appealing to new names and a different customer profile.

Impact

QVC have introduced a new way of shopping via HbbTV.
Through HbbTV, QVC+ elevates the linear viewing experience by offering QVCs full assortment of channels, as well as all channels in High Definition.
On top of that, our customers watching through Linear TV now have the option to watch our VOD and never miss any of their favourite shows again. With a traditional and simplified left hand navigation consisting of Homepage Discovery, Search, Special offers, and TVGuide, viewers now have more choice to watch from their favourite brands and presenters than ever before.
Simplified discoverability via curated swimlanes. Find content from the past 24 hours of missed shows from our linear broadcast. Spotlighted key themes, product, deals and brands. Through HbbTV we can build a trusted television community by adding supporting video to the service that can't be added to our linear experience - videos consisting of 'How to', educational, and brand positioning to challenge functionality and experience comparable to a website on the big screen.
Viewers that know what they want to watch and buy can now 'lean in' and they now have the option to use the search functionality to go immediately to the video matching their choice.
Through HbbTV, QVC can enhance our core customer experience, but also attract a new way of watching appealing to new names and a different customer profile.