Tivù la Guida

Italian free satellite TV platform tivùsat has launched a new HbbTV-based EPG, “Tivù la Guida” available on tivùsat and Digital Terrestrial: a new application to help viewers navigate television programming. With a lativù-certified smart TV in HbbTV standard, Tivù la Guida is available on channel 500, providing comprehensive content discovery features - a free service on DTT and satellite.

Description

“Tivù la Guida” is accessible directly from the television: just tune in to channel 500 on tivùsat or digital terrestrial TV. Users can browse programming by time slots and access detailed information and insights on individual shows. The guide is organized into thematic sections to make navigation easier and to meet the needs of every type of viewer.
Unlike traditional electronic program guides, “Tivù la Guida” is also an information tool. Each listing includes a detailed information sheet with plot summary, cast, genre, duration, target audience, viewing notes (such as family viewing recommendations), and, when available, links to related content (jump to channel) and restart button. This allows viewers to make informed choices with a level of detail comparable to that of streaming platforms—applied to generalist television.

It is a tool that enhances the richness and variety of the TV offering, helping users discover new content, find their favorite shows, or simply see what’s on in just a few seconds. As the number of available channels grows—generalist, thematic, local, national, and specialized—so does the need for clear and reliable tools to navigate them.

“Tivù la Guida” is more than just a chronological list of programs; it is a compass that guides viewers through their daily TV experience.
Tivù la guida is also a service that enhances the cooperation between tivù and the multitude of broadcasters using tivù services (e.g. from Rai to BBC, Arte, TRT World, Mediaset and others), in a full alignement with Tivù’s mission and openness to a free and interoperable TV market.

The service is already available to all tivùsat and digital terrestrial users with a next-generation TV with HbbTV standard connected to the internet. With a single press of the remote control, users can access a world of content, choose what to watch, and discover something new every day.

Impact

Launched in a promotional context following the great success of the web and Android and iOS app versions, which have had more than 4 million views and over a million monthly users for the past 4 or 5 years, Tivù la Guida app TV at channel 500 officially launched in the early months of 2025 in its beta version, Tivù la Guida at 500 saw its usage implemented from July 2025, with the release of new features and the start of a daily video campaign on Rai and Mediaset networks that lasted from July 13 to August for 6 consecutive weeks and resumed from September 30 for a total of about 1200 GRPs.

Regarding access, from July 13 there have been a total of about 10,000 daily users, 314.000 on monthly basis (Aug).
As for tivùsat users, a survey reported that about 20% have used the service and 67% are aware of its existence but have not yet used it.