TV Games

TV Games is an HbbTV interactive gaming service designed for remote control operation on Smart TVs and set-top boxes.

Description

TV Games is an HbbTV interactive gaming service designed for remote control operation on Smart TVs and set-top boxes.

The application can be deployed by any broadcaster and easily integrated with existing HbbTV applications, allowing it to coexist with services such as News, VOD, and other interactive TV features.

Impact

The application has demonstrated a clear impact across multiple real deployments on HbbTV, Smart TV and set-top box platforms, evaluated through case studies with broadcast partners in different markets.

Although television devices are primarily used for watching video content, the results confirmed that casual games are the second most popular and suitable types of interactive services for HbbTV, as they can be easily controlled with a standard remote, require no installation, and can be launched directly from the broadcast environment.

The impact was measured by tracking game launches, user interaction, and video ad impressions, all of which showed strong engagement and stable monetization.
The studies also proved that tight integration into the broadcaster’s HbbTV portal and on-screen promotion significantly increases usage, usually outperforming Smart TV app store distribution.

Because the application can be deployed without changes to existing broadcast workflows and can coexist with services such as News, VOD, or information portals, it represents a practical way for broadcasters to add interactive content that increases viewer engagement and generates additional advertising revenue.