Voyo

Voyo is an SVOD service that offers viewers episodes earlier than TV, a complete archive of TV broadcasts, movies and original domestic productions (only for Voyo). The SVOD service is available on HbbTV, SMART TV, mobile app and on the web.

Description

TV spot placed in all TV and online episodes of Ulice, communicating the next episodes already on Voyo in HbbTV. Viewers can easily access the next episode of the popular series Ulice via the red button on the remote. The TV spot was based on the cast of the series and a shot was chosen where one of the leads presses the red button on the remote. The spot describes a simple way to start the next episode of Ulice at any time 7 days before it airs on TV.
Thanks to the spot, viewers learned about the possibility of watching their show 7 days before it airs on TV in a simple way and on the biggest screen in the home. By linking the spot to the cast of the show and a demonstration of the TV remote, the message is clear and simple.

The spot received over 500 GRPs in a one month period. During this time, Voyo's HbbTV grew 324% month-on-month.

Impact

Viewers got simple and accurate information about the possibility of using Voyo in HbbTV and the possibility of watching their favourite show already 7 days before TV. The increase in subscribers to Voyo's SVOD service grew by 324% month-on-month.