Meet the Member: eJoyful
A short introduction to companies in the HbbTV community.
In a nutshell, what does your company do?
eJoyful started four years ago with one aim: the freedom to experiment. We’re an independent, bootstrapped technology company, backed by 20 years’ experience in TV and news. We do two things at the moment: broadcast technology (HbbTV apps, DSM-CC carousels, muxing, satellite data delivery) and news intelligence (NewsParse, our multilingual news monitoring platform, plus data projects like Londongraph and IranBlock). Both answer one question: how do you get reliable information to people?
What role does HbbTV play in your business?
We build for audiences whose connectivity is unreliable or sometimes switched off, and every app is made in-house, from the application to the carousel and the mux.
For Rostam Media, funded by the US Department of State, we built a full HbbTV app that delivers news, X and Telegram content, and official statements to Iranian viewers via a 10 MB DSM-CC carousel over satellite, refreshed every 5 minutes.
For Iran International and Afghanistan International, we built the apps, carousel generation, and muxing: news, emergency information, schedules, weather, traffic, and a personalized ticker that overlays the on-air one.
Together, our apps reach an estimated 200,000 to 500,000 TV households. They run on our own tooling: a DSM-CC generator evolved from OpenCaster and our EQSat implementation, which delivers up to 2 GB of files over an audio PID to legacy set-top boxes, all muxed into a single channel.
Why did you join HbbTV?
Because it’s the coolest technology we’ve ever worked on. Four years ago, HbbTV was just a keyword we’d heard. Then came reading the specs, figuring out DSM-CC, buying a first modulator, and watching a first app load on a real TV. Everything we know came from this community’s work. Joining means closer access to that knowledge, a place at HbbTV events and, in time, a chance to contribute back.
What’s something people might not know about your company?
Our apps show the hybrid model at its best. All menus and core content travel in the carousel, so the service works where connectivity is unreliable and stays up during an internet shutdown. When a TV is online, broadband adds more content, more images, real-time updates, and usage analytics. Two paths, backing each other up.
When we present this at events, broadcasters from the Middle East, Asia, and Africa are fascinated. Most have never heard of HbbTV, and they love that an app simply arrives with the signal: no app store, nothing to install.
What are your plans for the future?
Airhbb.com: live and in active development. The goal is to open up HbbTV at low or no cost, with templates, ready-made content, an API, AI and MCP tooling, and tools that simplify muxing. Our DSM-CC generator will join it. Eventually, we want to offer everything HbbTV can do, across broadcast and broadband, as pick-and-choose packages, so a small broadcaster can launch without a specialist team, especially in markets where HbbTV is still unknown.
What are you hoping to get out of the HbbTV community – and what can you offer other members?
Knowledge, honest feedback from people with far more experience, and a place at HbbTV events. In return: hands-on experience with carousel-heavy delivery, tight bandwidth budgets, legacy receivers, and audiences who rely on the service when the internet is down. We also bring a view from beyond HbbTV’s traditional markets, where interest is immediate whenever we present, and we’re happy to be an informal ambassador there. And we enjoy helping small broadcasters get started.
