August 17, 2026
The HbbTV Awards provide a fascinating record of how hybrid television has evolved. In the first of our three-part series, we explore how award-winning services have enhanced the television experience, from interactive broadcast applications and multiscreen experiences to innovative accessibility services that make television more engaging and inclusive for viewers.
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August 5, 2026
Should your HbbTV application use the television's native DASH player or an in-app JavaScript player such as dash.js? Based on a lively unconference session at the 2025 HbbTV Symposium, this article explores the trade-offs, deployment strategies and practical considerations that influence this important architectural decision.
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August 3, 2026
Based on an HbbTV webinar featuring broadcasters, manufacturers and technology experts, this article explores how HbbTV and DVB-I are being deployed together in Germany, Italy, New Zealand and Australia. Discover the latest market developments, practical deployment experiences and why the two complementary standards are shaping the future of television.
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July 20, 2026
This article reports on the unconference held on the second day of the HbbTV Symposium 2025, where delegates shaped the agenda and explored emerging challenges and opportunities facing the industry. Covering DVB-I, all-IP television, accessibility, AI, advertising, sustainability, testing and service discovery, it highlights the collaborative discussions helping to shape the future of HbbTV.
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July 19, 2026
This article rounds up the quickfire 5-minute presentations from the HbbTV Symposium 2025, covering media authenticity, accessibility, streaming platform innovation, interoperability testing and application discovery. Together, the speakers showcase how HbbTV continues to evolve, addressing emerging challenges while creating new opportunities for broadcasters, manufacturers and technology providers.
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July 13, 2026
This article, based on a roundtable at the HbbTV Symposium 2025, explores how addressable advertising is evolving from niche deployments to a scalable advertising channel. Industry experts discuss targeting, measurement, the HbbTV-TA specification, audience data and the challenges of competing for advertising budgets in an increasingly digital marketplace.
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July 10, 2026
The HbbTV Association has launched its new Audience Measurement Group (AMG), the first of three Application Interest Groups created under the Association's new membership framework. Bringing together broadcasters, measurement companies and technology providers, the AMG will help advance HbbTV-based audience measurement through collaboration, best practice, implementation guidance and future standards development.
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July 9, 2026
How have the ideas from the 2025 HbbTV Symposium unconference evolved? This article, based on a follow-up HbbTV Association webinar, explores the progress made across AI, All-IP, accessibility, sustainability, testing, interactive advertising and TV shopping, highlighting how collaborative discussions are becoming real-world deployments, standards work and industry innovation.
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July 7, 2026
The International Plugfest & HbbTV Testing Event 2026 brought the global HbbTV community together in Naples for a week of interoperability testing, technical collaboration and knowledge sharing. Hosted by Kineton in partnership with the HbbTV Association, the event focused on validating the latest HbbTV, DVB-I, UHD, NGA and HDMI implementations while helping to prepare the upcoming HbbTV Test Suite v2026-2.
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