45+
Countries Deployed
106M+
European households
80+
Broadcasters and operators
58
Showcase applications
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Event HbbTV Symposium and Awards 2026 The 14th HbbTV Symposium and Awards takes place on 18–19 November 2026 in Barcelona, Spain, co-hosted by Catalonia's public broadcaster 3Cat. Learn more → Latest news HbbTV launches Audience Measurement Group The first of three Application Interest Groups brings together broadcasters, measurement companies and technology providers to advance HbbTV-based audience measurement. Discover → Webinar DVB-I goes live with HbbTV Catch up on demand: the first regular large-scale DVB-I deployments and HbbTV's role in enabling hybrid television services, with practical insights from Germany, Italy and New Zealand. Catch up → Plugfest DTVP/DTG Berlin Plugfest 2026 Join us in Berlin for the DTVP Plugfest from 12–14 October at Fraunhofer FOKUS and the HbbTV Testing Event from 14–16 October, ensuring interoperability across devices, services and tools. Discover →
Developer Guide Learn Explore practical guidance, technical resources and best practices for developing, testing and deploying HbbTV applications. Explore → API Reference Look up Comprehensive API references to support the development, implementation and testing of interoperable HbbTV applications and services. Explore → Deployments Where HbbTV runs View global HbbTV device deployment data and explore adoption across different markets through an interactive map. Explore → Showcase What runs on HbbTV Discover innovative HbbTV applications showcasing real-world deployments, creative solutions and new possibilities for interactive television. Explore →

News & Insight

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Article · 29 Oct 2026 HbbTV audience measurement moves forward with new approaches to data integration, analytics and industry collaboration The latest HbbTV audience measurement webinar showcased advances in combining return-path data with traditional panels, real-time audience analytics and commercial applications. Speakers from AGF, Admongrel, SES and NIQ explored how HbbTV is transforming audience insights, improving measurement accuracy and supporting new advertising opportunities, while highlighting the importance of common industry standards. Press release · 27 Oct 2026 Finalists for HbbTV Awards 2026 announced The HbbTV Association has announced 19 finalists from 16 companies and organisations across five categories for the HbbTV Awards 2026. The shortlisted entries highlight innovation in audience measurement, advertising, applications and enabling technologies. Winners will be revealed at the awards ceremony in Barcelona on 18 November, during the HbbTV Symposium and Awards. Press release · 14 Oct 2026 Admongrel, Konodrac, NIQ, TVekstra, wedotv: HbbTV Association welcomes five new members: The HbbTV Association welcomes five new members, Admongrel, Konodrac, NIQ, TVekstra and wedotv, bringing total membership to 65. The expansion reflects growing interest in HbbTV across audience measurement, advanced advertising and connected TV services, supported by new membership categories and Application Interest Groups encouraging broader industry participation and collaboration. Article · 12 Oct 2026 Meet the Member: Xiaomi In our latest Meet the Member interview, Xiaomi discusses the importance of HbbTV across its global smart TV business. The company shares its ambitions for expanding connected TV services, contributing real world deployment experience, improving user experiences and collaborating with the HbbTV community on open standards and interoperability. Article · 8 Oct 2026 HbbTV conformance and receiver requirements in France France’s HbbTV requirements combine regulation, industry recommendations and practical market implementation. This article explains whether HbbTV support is required on French TV receivers, the role of HbbTV 2.0.2, how Conformance Test Suite releases apply, and what receiver manufacturers and application developers should consider when targeting the French market. Press release · 8 Oct 2026 HbbTV Symposium 2026 to explore audience measurement, addressable advertising and new markets The HbbTV Association has unveiled the programme and speaker line-up for the HbbTV Symposium and Awards 2026 in Barcelona on 18-19 November. The event will explore audience measurement, addressable advertising, global market expansion, AI-powered interfaces and personalisation, combining a full conference programme with a participant-driven unconference.