Mongrel.live
Mongrel.live is the all-in-one platform for HbbTV audience measurement. It transforms raw viewing data into a comprehensive analytics ecosystem, empowering broadcasters to make smarter editorial decisions in real time and maximise revenue on every ad break. Through an intuitive dashboard, broadcasters can monitor their channel performance across a range of metrics. Our broadcaster users consistently tell us that Mongrel.live is a key tool for making the most out of their inventory.
Description
Mongrel.live is an analytics platform that puts your channel's essential performance data on a single, easy-to-navigate dashboard. Built around real-time intelligence, it gives broadcasters immediate visibility into exactly how their content is performing right now. Mongrel.live measures viewing directly from connected TVs in real time. The platform is connected to 35 million households, ensuring every channel is measured, and thus levelling the playing field and helping smaller channels compete with broadcast giants. • Mongrel.live tracks channel performance in real time across the following metrics: • Active devices • Active viewers • EPG • Tune in/out • Unique TVs • Average watch time • Comparison with historical data • Comparison between different programmes • Comparison with 3rd party data • Multi-platform viewing patterns and total reach across TV, YouTube, X, and Meta • Location The Mongrel.live platform also features Mongrel Intelligence, an AI assistant that delivers personalised insights and recommendations based on the channel’s real-time performance data. It alerts the user when viewing surges or drops suddenly, offers actionable, data-based recommendations, and translates raw data into clear, easy-to-understand summaries. By making analytics accessible to anyone regardless of technical background, Mongrel Intelligence increases transparency across teams and empowers faster, smarter decisions.
Impact
Mongrel.live’s real-time analytics help broadcasters make smarter commercial decisions and unlock additional revenue on the fly. Our customers use Mongrel.live’s data to optimise ad breaks for peak viewership, maximising ad revenue. As the GM of a major Turkish channel put it: "Using Mongrel.live, we can increase our revenue by up to $200,000 in an evening." Feedback across our user base of 200+ channels confirms the same story: Mongrel.live delivers a measurable impact on channels' ad revenue. Mongrel.live also helps broadcasters improve their content strategy: they can identify the content and schedule that generate the most engagement. This means extending popular content, cutting underperforming segments, and backing it all up with transparent proof-of-performance. As the Deputy Head of Programming of a major digital media brand in Türkiye stated: “Mongrel.live helps us ensure that statistical data guides our editorial management approach and supports our newsroom philosophy: ‘You cannot manage what you cannot measure, and you cannot improve what you cannot manage.’” Mongrel.live has proven especially valuable for small TV channels. In traditional panel-based rating systems, small channels are often rated 0, and are effectively invisible. Mongrel.live is different: since it is directly connected to 35 million households, it is guaranteed to measure every channel. Therefore, it provides small channels the crucial performance data they need to stay competitive.
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