TVA (Television Analytics)

TVA, by TVA Group Limited, is a patented, GDPR-compliant HbbTV audience measurement system. In August 2026 it was extended to additional satellites on SES's platform, covering France, Germany, Poland and Spain. Viewers answer an on-screen HbbTV consent pop-up: TVA delivers live country-level viewer, reach and map data via secure APIs, plus SES-branded daily, weekly and monthly multilingual reports for broadcasters.

Description

TVA (Television Analytics) by TVA Group Limited is a patented, GDPR-compliant audience measurement platform that uses HbbTV to deliver live, second-level viewing insight for linear television. Lightweight HbbTV client applications are signalled through AIT and DSM-CC carousels to connected TVs and set-top boxes. Since 2017 it has measured UK DTT viewing from over 10 million registered devices, with no cookies or PII: randomised BoxIDs and in-memory IP processing protect Return Path Data. In August 26 TVA was extended to additional satellite's across France, Germany, Poland and Spain. An HbbTV consent pop-up asks viewers to opt in. Country detection, geolocation and multilingual reporting deliver per-country analytics through secure REST APIs and branded daily, weekly and monthly reports. Key innovations: - Variable device polling, from 30-second intervals to 1-second accuracy at ad breaks and programme transitions. - HbbTV panel surveys capturing self-declared demographics on screen. - An experimental natural-language AI query service that lets non-technical planners ask questions of pre-aggregated viewing data. Guardrails, per-user token budgets and daily limits control cost and safe use. Built on open HbbTV standards and multi-cloud architecture (Azure, AWS, Google Cloud), TVA helps broadcasters, advertisers and measurement bodies such as Barb reduce small-sample bias, calibrate panels and optimise campaigns.

Impact

TVA gives SES a consented, device-level panel for its shared-access satellite channels. How impact is measured: consent and opt-out counts from TVA's consent service, and report delivery to SES for each measured channel. Results: • Multi-lingual Daily, weekly and monthly reports for channels • Live country-level reach, viewer and map data through API • SES is using the TVA API in their own 360 application demonstrated at IBC 2026