Webinar announcement: Taking audience measurement to the next level with HbbTV
The HbbTV Association will host its next webinar on Wednesday, 14 October 2026, from 15:00 to 16:00 CEST, exploring the latest developments in audience measurement with HbbTV.
Building on the HbbTV audience measurement webinar held in March 2026, the live session will bring fresh insights and perspectives on emerging approaches and opportunities. Topics will range from the integration of HbbTV return-channel data into Germany’s national TV measurement system to new approaches for measuring viewing on connected TVs.
Agenda
15:00 | Welcome and introduction
Jörn Krieger, Journalist Moderator
15:05 | HbbTV and Germany’s national TV measurement system: From PoC to integration
Kerstin Niederauer-Kopf, CEO, AGF
- Experiences from the PoC integrating HbbTV data into panel-based audience measurement
- Challenges and lessons learned
- Next steps towards implementation
- HbbTV integration into Germany’s national TV measurement system from 2028
15:15 | Building the Future of Media Measurement: Why HbbTV Matters
Stefan Schütz, Product Director, NIQ Media Measurement
- The transformation of audience measurement in a converged media landscape
- NIQ’s vision for future-ready media measurement
- HbbTV as a bridge between broadcast and digital measurement
- Industry collaboration through the HbbTV Association
- The strategic role of the Audience Measurement Group
15:25 | Measuring audiences on connected TVs: The satellite operator perspective
Michele Gosetti, VP Sports & Events and New Media, SES
- How audience measurement is evolving beyond traditional approaches
- Using HbbTV on connected TVs to gain more timely and granular viewing data
- Experiences and opportunities from a satellite operator’s perspective
15:35 | HbbTV audience measurement as a driver for advertising and revenue growth
Atila Madakbas, Founder & CEO, Admongrel
- HbbTV measurement and analytics in the MENA market
- Tools for broadcasters to understand audiences and improve monetisation
- Opportunities for addressable advertising and revenue growth
15:45 | Joint Q&A with the audience
All speakers, moderated by Jörn Krieger
16:00 | End of webinar
Registration
Please sign up here to attend this free webinar: https://register.gotowebinar.com/register/8973219306213409888
